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Cromatic Studios Boosts Team Productivity by 25% With Paymo

with Cristian Stoicescu Cristian Stoicescu, Business Development



Cromatic Studios


Bucharest, Romania


Creative Agencies
Stain cromatic-headear


Cromatic Studios


Bucharest, Romania


Creative Agencies









Creativity, full sail!

Have you ever felt like breaking off your daily routine and starting afresh?

Daniel Stoicescu wanted to express his ideas and design vision without barriers. So he took the leap and left the former company he founded with two college mates to launch Cromatic Studios, a design studio, in 2012. His brother, Cristian, recalls joining the company together with four other one year later, bringing marketing and business management skills to the table.

This melting pot of funky, yet genuine professionals gradually evolved into what it is today – a fully-fledged design and tech studio focused on solving creative puzzles.

Although fun, the ride was anything but smooth.


Features used

task-management Task Management time-reports Time Reports Meta Kanban Leave Planner

Roadblock ahead: growth

Cristian and his team would soon find out that growth comes at a cost:

When we got to ten people, we couldn’t manage to deliver our work without a project management tool. This made us miss deadlines, underestimate the workload, and it was impossible to forecast the cash flow or the volume of work.

So the search for the *perfect* project management tool was on and the stakes were high: get everything under control—projects, budgets, deadlines, cashflow—or risk getting out of business.

Cristian remembers trialing a few tools, but none of them met their needs. Some were too complex and hard to customize, others were way too expensive.

They ended up settling for Trello, then FunctionFox, which were far from what they aimed for:

“Before Paymo, we used Trello and then Function Fox. The main problem was the adoption rate. This situation was generated because we didn’t manage to fully map our workflow inside these tools and their UX was awful.”

Paymo would be just a few Google searches away in a “project management tool for marketing agencies” listicle, soon to be discovered by Cristian:

“The experience of using Paymo is great. This is very helpful for the adoption rate. It made it very easy for us to set-up projects and track them and now everybody uses it daily. The support team is extremely helpful – never trying to sell us anything and very quick in responses. Actually, if I remember correctly, we first wanted a more expensive subscription, but after the discovery call, we settled for a cheaper one.”


Cristian Stoicescu, Business Development @Cromatic Studios

Getting out of the box

Hopping on board was actually a small feat, thanks to Cristian who gamified the whole process:

I started by configuring the workflows, clients, project types, and all the information about the company. Then we presented the tool to the team and started to use it as much as we could. The next step was to make a kind of contest for the top user that would track most of their budgeted time.

After two months, the whole team was using Paymo on a daily basis and getting the much-needed value from it. They mostly rely on the My Tasks area, without having to stress anymore about deadlines or missed tasks – a recurring problem in the past. And also the Project Overview to find everything project-related from brief to the exact time estimations.

Cristian is a heavy-user of the Users Overview:

“This way I can use the user information to balance the workload, extract KPIs (like % of tracked work), make estimates, and have a very nice overview of the business.”


User Overview in Paymo

He combines these with Time Reports that give him a clear understanding of the projects yield and team performance, bringing the whole team on the same page.

Onward to new seas

Perhaps the greatest risk when designing without limits is having no safety net. Despite this, Daniel and Cristian Stoicescu have managed to keep business goals in mind, heart, and their processes with a little bit of help from Paymo:

“We didn’t accurately track time before Paymo. We now managed to do that because the team is more focused on every project, since they are rarely interrupted by missed tasks that need urgent attention. I can estimate a 25-30% increase in productivity, and—maybe more importantly—a decrease in the overall stress level.”

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