Paymo Rebranding

Jan Lukacs

Written by

Jan Lukacs

Read Time

2 minutes




In 2007, while running our web design agency Light Design Studio we’ve constantly had trouble keeping the company profitable. We’ve soon learned that many of our problems came from the lack of time management that usually meant that we were underbilling our time. We took matters into our own hands and created a simple online app for time tracking. After using it successfully in our business for a year we’ve decided to make it public and Paymo was born. The premise was simple, Paymo – wise tracking pays more.

The Mission

Over the years Paymo became a leading time tracking app that kept growing in functionality and user base. In the past years, the time tracking and invoicing space has undergone significant transformation and Paymo changed too. The whole team realized that Paymo has outgrown our original mission and brand since we started working on the first Paymo 3 prototypes.

We asked ourselves an apparently simple question – What is our mission? After lots of long talks and endless brainstorming sessions, the answer became quite clear. Paymo’s new mission is to move your projects forward. A bold statement and a big problem for us to tackle. We believe that our roots in time tracking are still vital to accomplishing this mission along with the introduction of new functionality.


Meet the new Paymo

We felt that the old logo was pretty decent but fairly boring, it didn’t do anything visually to underline our current mission and direction. The new identity provides a nice contrast in attitude by incorporating the checkmark icon into the type, underpinning the concept of getting things done and moving forward. Of course, the new identity is much more than symbols and slogans. We’ve redesigned the entire Paymo experience from the ground up to offer you a sleek new UI and better workflows while staying true to our time tracking roots. I hope you’ll all like our new identity!


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John Munro

Nice, but I thought the green thing was an arrow rather than a checkmark



Like the new logo and the new look. I can’t tell you how easy it is to track time and to bill my clients. I’ve paid A LOT of money for time management software only to abandon it because it’s too complicated, too time consuming to key in data/time and too costly for “upgrades” (only to have to learn the whole thing over again). I’ve abandoned that software for Paymo and am convincing some of my clients that they need to switch to Paymo. Best to you and your team!


Anuar Serdaliyev

Looks good!


Brooke A

Love this logo, the old one was dated and it was time to rebrand. It’s very clean and modern. I agree with John Munro on the checkmark, it looks like a arrow to me. It looked like the “p” was representing some sort of cycle like a development lifecycle. Regardless, great new look and congrats on the rebranding!



Congrats on the new look. I, too, didn’t see the check mark, but now I do! Keep up the good work!


Ilesh Parmar

I agree with John Munro–more of an arrow than a checkmark. Overall, however, I do like the simplicity.


Chris Klongpayabal

Same here, I thought the green piece was an arrow and not a checkmark. With that said, I LOVE Paymo! I’ve been using the beta version and have not seen a better product out there that does what Paymo does.


Darren Marshall

Yes, it’s definitely an arrow – sorry!

Hey thanks for the good software – been using Paymo now for 3 years and I love it! Best desktop timetracking widget available, and great admin module! I keep discovering new features in Paymo 3 that I didn’t know before — just work out the bugs and you’ll be golden!


Andy Brown

Love the new look. There’s something welcoming and refreshing about logging into a really well designed / branded interface like this.


Ben Kaufferline

Great story. Paymo was great but Paymo 3 is phenomenal. It’s enabled my company to combine 3 apps into one.



Fantastic logo. Congratulations!



Very nice work! Sublime, and love the write up!



Thanks, I like your new mission and the rebranded logo. Way to go! Awesome technical support.



Arrow… tick…? I don’t mind either – it looks cute!


Jan Lukacs

Jan Lukacs

Thanks for the comments guys! We’re happy that the logo is percieved in more ways than one, we actually did intend for some of those (like a small resemblence to a clock + a continuity circle) and some unintened ones like the arrow – i still don’t see it 🙂 but it ties in nicely with the moving forward idea.



Like it, and love Paymo 3.0! A big step forward from Paymo 2 which was pretty good already.


Darin Short

Rebranding is a wise decision for moving forward, for what your service provides, and how it’s expanding. Lot’s of discussion over what it looks like, what everyone’s impression is. The fact that so many are talking about it and making comments speaks volumes about the service you provide.

Keep up the awesome work guys, love your service.



Oh, this is a terrific product. I’d love to get our entire law firm onto this platform!!


Project Management

[…] The premise was simple, Paymo – wise tracking pays more. Read more about the Paymo story. […]



I’ve been a big advocate for Paymo for years now, and have sent many people to look at it for their business (with at least 3-4 people signing up). Paymo 2 was PERFECT for me personally. OK maybe not perfect but damn close to it. I was excited by the idea Paymo was rebranding, getting a new look and lots of new features.

And yes, the branding looks great and the new UI design is much more modern and appealing. However there are some features from Paymo 2 that I sorely miss. The first is the list of invoices on the dashboard. That was incredibly useful to see what was outstanding, what needed to be marked as paid etc. Is this going to reappear at any stage?

Secondly is the financial reporting. It was a simple little reporting function that allowed me to see (in a graph) what I billed and what I received each month over a specified time period. For me to do this now, I have to export all the data and manual work with it to create the same thing.

I really hope these two features return soon!


P.S. And whilst I’m making suggestions here, it’d be great to see the Dashboard functionality either be something we can tailor to our needs, or tweaked so it’s more useful. For example: I only have a small number of clients, so number of projects and number of clients is useless info for me personally. I’m sure I’m not alone… Hope this feedback helps. Keep up the great work!!


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